City Press on 9 October 2019

“Immersed in metaphor, we attempt to become more conscious of them, those we use and those we abhor, those we adopt consciously and those half-buried in our thinking and consciousness. We need metaphors, and we need to know how to use them, how they use us, and how we acquire new metaphors as we outlive old ones.” – James R Elkins

Elections have come and gone. What now? I expect much of the same disdain at youth disengagement towards politics. Metaphors are usually used to make sense of the world around us. However, there is a narrative about millenials across the world that has been gaining traction to the extent that it has become a truism that treats millenials as a monolithic group.